Understanding Basic RSS

RSS is an innovative technology that allows webmasters to distribute and publish fresh content on the web automatically without any fear of spam complaints. A webmaster (publisher) can publish a new article and create a RSS feed for it.

Almost instantly, halfway around the globe, another webmaster is able to pick up that "RSS feed" and display that news article on his website using RSS software This is done automatically without any intervention from the webmaster.

The RSS technology provides a win-win situation for both the publisher and webmaster. The publisher to gain instant publicity and exposure by having his new article displayed on other websites without lifting a finger. At the same time, other webmasters benefit from having fresh relevant content without writing a single word.

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