The Art and Science of Choosing Net Marketing Channels (E-Commerce Times) Online marketing has evolved from links to banners to search engines. While search engines are by far the dominant online lead-gen channel for most businesses, many new channels have emerged that are worth considering and may become as, or more, important than search.
Search Marketing in Regulated Industries (Search Engine Watch) Developing and promoting a site for a company in a highly regulated industry can be a challenge to a search marketer on many unforeseen levels. Here's how to avoid common gotchas or even worse consequences.
Search Engine Forums Spotlight (Search Engine Watch) Links to the week's topics from search engine forums across the web: Report: Local Search Advertising Spend Will Double - Content Is King - Do I Need Adwords? - Organic Search Vs. Paid Advertisement - SEO Rates - Moving to Pay-For-Performance, and more.
Search Engine Marketing Manager (New Media Zero) Are you an experienced Search Engine Marketing Manager looking for a change of scenery?. If so, this could be a really good career move for you. I need an SEO specialist to join a busy digital team.
SEO Optimization Via RSS Feeds: How To (MasterNewMedia.org) by Sharon Housley seo via RSS: RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Photo credit: Livia Iacolare Use RSS feeds as an online marketing and search engine optimization tool (seo). Just as optimizing an