How Paid Search Skills Translate to SEO (WebProNews) This post is a companion to our recent post titled, seo skills that translate to paid search. Our theory as that the two disciplines are not that different, although there certainly are some distinctions between the skills we use for paid search versus seo. If you've ever managed a paid search account for your business, but don't know much about seo (and have always wanted to learn more), you
Pricing Models for the Small SEM Shop (Search Engine Watch) How do you go about establishing prices for your search marketing efforts? What kind of contracts do you need to protect your business? A group of experienced search marketers offer advice.
Search Engine Forums Spotlight (Search Engine Watch) Links to the week's topics from search engine forums across the web: What Is Social Search? - Keeping Track of Links - Virtual Servers and Subdomains for SEO - Advertising With Ask - How Much to Charge for PPC Work? and more.
Winning Big With a Small Search Marketing Budget (Search Engine Watch) Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints.