Why You Need To Know SEO Basics, Even If You Outsource (Search Engine Land) When you outsource seo, you don't outsource responsibility and accountability for getting the job done and driving more traffic. Even though you may outsource seo completely, you really should invest the time understand seo basics to best manage your seo firm, your strategy and provide greater value to your seo program. Relying entirely on an agency is not an adequate strategy, for a ...