SES Chicago: Igniting Viral Campaigns (WebProNews) This week WebProNews is at SES Chicago covering the conference. Stay here for all your SES coverage. In the session "Igniting Viral Campaigns" Bill Hanekamp, CEO of The Well got things started by saying, "I get really nervous in front of seo people, because I'm a marketing guy." He said the content you provide should be: 1. Entertaining 2. Relevant 3. Timely 4. Exclusive Those are ...
The Genesis for a Successful Online Marketing Campaign - Part 2 (ISEDB) The canvas I have outlined for successful web marketing is taking shape. The first article looked at the necessary stages we need to develop. We started with market research and analysis of our competitors and now armed with this information we can proceed to perhaps the most critical component of all, developing our keyword targets and creating supporting text for them.