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Seo Marketing News Archive22-Aug-2008
Black Hat / White Hat: Playing Dirty with SEO (Search Engine Roundtable)
Black Hat/White Hat: Playing Dirty with seo Search Engine Strategies San Jose 2008 Wednesday, August 20, 2008 4:15p - 5:30p Speakers: Jill Whalen, HighRankings.com Bruce Clay, BruceClay.com Dave Naylor, Bronco.co.uk Todd Friesen, "on sabbatical" Greg Boser, 3 Dog Media Moderator: Matt Bailey (Town hall style debate. The initials preceding the comment indicate who is ...
ghd appoints Greenlight to integrated search task - Greenlight to deliver SEO and PPC to professional hair styling brand (e-Consultancy)
ghd, the world leader in ceramic hair stylers and products, has appointed specialist search marketing agency Greenlight to manage its Search Engine Marketing. The PPC account was previously held by MVi Manchester. The brief takes in both natural and paid search, and will include the application of SearchSentry?,...
Keywords & Content: Search Marketing Foundations (Search Engine Roundtable)
How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? How to target the right terms in your paid and organic search marketing, and where these keywords should be used. Moderator: * Cory Treffiletti, President, Managing Partner, Catalyst:SF Speakers: * Jill Whalen, CEO, High ...
SEO Through Blogs & Feeds (Search Engine Roundtable)
Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization. Moderator: Rebecca Lieb, Contributing Editor, ClickZ Speakers: Chris Boggs, Search Engine Watch Expert & Manager, SEO, Brulant, Inc. Lee Odden, ...
Maximizing SEO Returns with User Generated Content (Search Engine Roundtable)
When your catalog has 200 million products, grows at $3M per week, and contains content created by users, how do you optimize it? · Capture the long tail by balancing a user-contributed folksonomy with a site taxonomy that works for both searchers and search engines. · Provide tools for users to SEO their own content and use the power of community to edit the retail site. · Measure traffic, ...
Making The Business Case For SEO (Search Engine Land)
So what?s the ROI on this SEO program you?re recommending? How much revenue upside is there? What will it cost? How does this stack up against the fourteen other projects we?re working on right now? Are these questions familiar to you? They are to me. I hear them in my sleep. I have had to answer each of them at some point (and most more than once) when making SEO recommendations both ...
An Overlooked Niche: Marketing To Hispanics Online (Search Engine Land)
There is no doubt Hispanics are online. And for most of them, the Internet is about connecting with their friends and family and keeping in touch with the latest happenings in their world. However, advertisers have fallen short in actively targeting this portion of the population, in particular with search marketing. Marketers are missing a golden opportunity because Hispanic online users are ...
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