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Seo Marketing News Archive05-Aug-2006
AOL to cut up to 5000 jobs (ISEDB)
AOL said it will cut as many as 5,000 jobs within six months as the company stops actively marketing its Internet access service in the U.S.Layoffs had been anticipated. In announcing AOL's strategy shift Wednesday, Time Warner said it expected to spend $250 million to $350 million through 2007 to implement the changes, about half of that for employee severance.Source: The Wall Street Journal
Search Engine Forums Spotlight (Search Engine Watch)
Links to the week's topics from search engine forums across the web: The Official SES San Jose 2006 Conference Thread - Would You Tell Just One Secret? - AdSense Bad For Your Business - Yahoo! Launches A New Slurp Crawler, and more.
Dealer.com Names Aronovici Director of Marketing (The Auto Channel)
BURLINGTON, Vt., July 28 -- Charlie Aronovici has been named Dealer.com's director of marketing. After a nationwide search to fill the newly created position, he was selected based on his successful track record spanning more than two decades of technology marketing expertise.
Verio launches new tool suite and hosted services (BtoBOnline.com)
Centennial, Colo.?Verio, a hosted and managed services provider for small and midsize companies, announced the debut of a comprehensive suite of do-it-yourself marketing tools that includes business Web site design and marketing services. The three new key solutions are: Verio Marketing Tools, which includes SEM and SEO tools and provides the means to create, place and track banner ads; Online
Red Bricks Media Management Team to Speak at Search Engine Strategies Conference 2006 (PR Web)
Craig Hordlow and Beth Morgan from Red Bricks Media will address search and performance marketing themes in pay per click and search engine optimization at the Search Engine Strategies Conference 2006 in San Jose, CA. (PRWEB Aug 4, 2006) Trackback URI: http://www.prweb.com/zingpr.php/UGlnZy1JbnNlLVRoaXItSW5zZS1JbnNlLVplcm8=
No SEO Without SEM, And Vice Versa (Search Engine Journal)
No SEO Without SEM, And Vice Versa Today?s MediaPost (reg. req?d) reports on new data from SEM firm 360i, which essentially points out the complex conversion path and symbiotic relationship between paid and unpaid links. This study is a complement to one released in May by the firm that showed the value of branded and generic [...]
Can a Small Biz Make It Online? (TechNewsWorld.com)
Small businesses have their share of difficulties, but do they have any chance of succeeding in a world dominated by eBay, Amazon and the like? The short answer is yes -- if they combine the right mix of technology, marketing and customer service. "The goliaths of the online world are everywhere.
SEARCH MARKETING EXECUTIVE (New Media Zero)
Huge Publisher seeks Sassy SEO Exec.... The central marketing department of this major business publisher has an exciting opportunity for a bright, enthusiastic individual to work with the Senior Search Marketing Manager to optimise web content across the online portfolio.
Undersell Your SEO Service, Overachieve Your SEO Results (ISEDB)
For many companies, the sell-at-all-cost approach can often come back to bite. The good salesperson is doing his job, but a problem arises when the products or services don't live up to the sales rhetoric being to entice the buyer. It's the result of a salesperson that oversells and over promises but the products or services don't (or can't) meet the expectations of the buyer.
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